Copywriting and ads I like.

The good old days of copywriting. Remember them?

When I started in the advertising industry, my creative director told me that 90% of advertising was crap. He was right. Shit ads were everywhere.

You can apply his observation to most things in life. It's called Sturgeon's Law. Yes, it's a real thing.

Sadly, nothing has changed. We're still bombarded with tons of crap. Even worse, I think today's ad industry has simply given up on creating great ads and copy.

There are pockets of joy and originality to be found. But they are rare.

So to cheer us up, here are some of my pockets of joy and originality from them olden golden days.

They are to my taste. Some you may love, some you may think, WTF!

Who cares? You get the point.